Swiss School of Management Barcelona

Why Choose Barcelona to Study Business

Why Choose Barcelona to Study Business? Read on…

Barcelona’s powerful technological ecosystem is increasing in strength as one of the world’s top city brands. It is a thriving ecosystem in which to study business because of its attraction to investors and workers from all over the world and Barcelona’s growing reputation as a global technology hub. 

A leading startup hub by the Mediterranean Sea

The ACCIÓ (Agency for Business Competitiveness) report, endorsed by the Generalitat de Catalunya, predicts that by 2022 there will be 6.3% more startups than in 2021 – amounting to an unprecedented 2000 enterprises. Consequently, Barcelona is rapidly climbing the ranks of European startup hubs, now placed fifth in the EU by Startup Heatmap’s standards – second only to Berlin. It is likely that it will acquire the highest position in their rankings within the coming years.

A magnet for investment

The city also attracts a lot of investment, which reached 1.653 billion euros in Catalonia in 2016. Due to their proximity to cutting-edge technology sectors, startups in the area are making a huge impact as a result of this investment. Juniper Research has selected the city as one of the five smartest cities for 2022 because of all of these factors.

Neighborhoods full of opportunities

It is Barcelona’s high degree of public-private collaboration that secures investment that makes it a European benchmark when it comes to technological innovation. With Barcelona’s growing reputation as a start-up hub, top-notch specialized talent is also attracted there. In addition, the city’s leaders are committed to establishing Barcelona at the forefront of the knowledge economy, including the development of the 22@ technology zone.

Located in the 22@ area of the city, you’ll find Microsoft, Amazon, Cisco, and other international technology companies. Swiss School of Management Barcelona’s  campus is also located here. Students from all over the world study the Bachelor in Business Administration program, the Master in Bachelor in Business Administration program, and  the Doctor Degree in Business Administration Program. 

Nice weather and an appealing International climate

In addition to the warm temperatures throughout the year, Barcelona’s close proximity to both beaches and mountains makes it a great place for students to study.

As a melting pot of cultures and nationalities, the city makes you feel at home, no matter where you come from. For example, SSM Barcelona’s campus, where all of its programs are offered in English, welcomes a lot of different nationalities of students every year. You will be able to meet people that you would have never thought you would ever meet and build lifelong relationships with them.

A sustainable and eco-responsible city

In 2021, the UN identified Barcelona as exemplary in its effort to combat climate change. Their report lauded the Superblocks (areas off-limits to cars but open to residents) and green axes as well as low-emission zones. Sustainable tourism, accessibility, and sustainability have become integral components of the city’s identity, encouraging healthy mobility. The SSM Barcelona’s campus has taken on this mission too, prioritizing energy efficiency and equipping it with cutting-edge tech. 


Barcelona is a great city to study business. Find out more about the Swiss School of Barcelona's Business Programs:

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