Enroll now for October 2024 intake.
DURATION
1 Year
LANGUAGE
English
LOCATION
Barcelona – Online
ANNUAL INTAKE
October, January, April
EARNED
Full time – 60 ECTS
TUITION FEES
15.300€
Our Program has 15 courses comprising 12 core courses and 3 specialization modules. A final project/thesis or business plan is a requisite for graduation, accounting for one additional core course of 4 credits. Course evaluations are through examinations, reports, assignments, and the final thesis defense (Viva Voce) for the thesis requirement. The MBA university degree is granted to participants who achieve 60 ECTS (European Credit Transfer System).
MBA classes are given mostly in the evening to accommodate professionals who work or students who would like to work or pursue an internship.
This course focuses on the implications of globalization for businesses and investigates the primary economic dimensions associated with the proliferation of globalization. The main objective of this class is to familiarize students with ideas, concepts, and analytical frameworks related to globalization. Additionally, the course aims to encourage critical thinking about the future agenda for global leaders in an ever-changing environment.
The objective of this course is to help students acquire and develop skills in relation to effective leadership within organizations. Students will understand and compare different approaches, theories and methodologies about leadership and will practice leadership behaviors through class exercises and assignments.
Furthermore, students will go through the process of the “Personal Success Profile”, which is a personal goal achieving process featuring the Leadership Day at the Adventure Camp in Ostia
Goals of the course:
- Understand the principal components of a leader’s contribution to high performance working
- Understand the different ways leadership has been defined, assessed and appreciated in the academic and managerial context
- Practice different behavior indicators related to leadership skills in a working environment
- Evaluate elements of key leadership and management theories and translate theoretical constructs to practical applications
- Have a personal development plan, which includes the development of key leadership behaviors.
Students are taught the basic topics in accounting and financial management.
Accounting: Topics include accrual accounting, financial statement analysis, tax accounting, backup schedules, ratio analysis, public filing (10-K) review and other selected accounting topics. The principal focus is on those aspects of accounting most in use by decision-makers, and most useful to students.
Financial management: Topics include the function of financial markets, analysis of risk and return, time value of money, valuation of financial assets (stocks, bonds, derivatives), capital structure, capital budgeting and other select corporate finance topics. The principal focus is on those aspects of analysis most in use by decision-makers, and most useful to students.
This course will introduce students to the basic concepts and problems of public international law, ethics and of the international legal system. The course will cover main topics in this field, such as the sources of international law, the jurisdiction of the United States of America, international law and use of force, and the relationship between international law and the internal law of the United States of America. It will also address more specific issues such as the international law of human rights and international criminal law. In addition, this course will review and discuss a number of international tribunals, as well as certain treaties, resolutions and other international legal instruments of importance.
In this course students assess theories of international monetary relations (often termed by economists as global macroeconomics) and international finance concepts.
Global Macroeconomics: Topics covered include international trade, monetary theory, international finance, foreign exchange markets, balance of payments (and trade deficits), capital mobility, government fiscal and monetary policies, international macroeconomic cooperation, economic crises, and the role of international institutions.
International Finance: Students learn international finance concepts and develop skills to analyze business potential in emerging markets. We study various international finance tools including hedging, forward and futures markets, exchange rates. Political, economic, social, and legal frameworks, among others, are studied and discussed. Emphasis is put on the impact of the financial sector on economic development, performance, and crises.
Permanent innovation, disruptive technological, social and economic changes. We are in the Technological Cambrian, a unique period of digital diffusion, comparable in terms of typology and importance to the Geological Cambrian where life has exploded in today’s variety and diversity. Recognizing the uniqueness of this period is the first step in not succumbing to it. Riding it is the next one. Opportunities are immense for people, organizations and businesses. The course will help to understand the digital economy dynamics and acquire the tools to excel in such environment.
Upon completion of the MBA program, you will be able to apply what you have learned to your company and develop your own business project. You will formulate your own questions, determine applicable methods, and arrive at conclusions through comprehensive analysis. The thesis, which summarizes your business project, should present an original argument, business case, or plan, and must be carefully documented using primary and/or secondary sources.
The thesis must have a substantial research component and focus on a topic within the scope of your specialization. It must be written under the guidance of an advisor who has expertise in the area of study. As the final requirement for the master’s degree, the thesis offers you an opportunity to demonstrate your expertise in your chosen research area. It should investigate a hypothesis or a research question.
Alternatively, you may choose to construct a business plan, which is a formal statement of a set of business goals, the reasons they are believed to be attainable, and a plan for achieving those goals. A business plan includes a description of the company or small business, its products and/or services, and its approach to achieving its goals.
The plan should also include an overall budget, current and projected financing, a market analysis, and a marketing strategy. In a business plan, the owner projects revenues and expenses for a specific period and describes the operational activity and associated costs of the business.
Students will learn how to navigate national culture when negotiating deals, resolving disputes, and making decisions in teams. Rather than offering country-specific protocol and customs, Negotiating Globally provides a general framework to help negotiators anticipate and manage cultural differences incorporating the lessons of the latest research with new emphasis on executing a negotiation strategy and negotiating conflicts in multicultural teams. We explain how to develop a negotiation planning document and how to execute the plan, how the cultural environment affects negotiators’ interests, priorities and strategies, how to distinguish good deals from poor ones and good negotiators from poor ones as well as showing how resolving disputes is different from making deals, emphasizing on how negotiation strategy can be used in multicultural teams.
This course leads the student to understand the core management principles which apply to individuals, as well as medium and large organizations. We will cover some concepts and theories related to human resource management and organizational behavior. The field of organizational behavior is the study of human behavior within organizations. This includes what people think, how they feel and why they think, feel and act in a certain way. If we can find answers to the above questions, we can exercise better control over human behavior and create a more motivated, efficient and effective functioning organization. In this course, we will study individuals singularly, as well as in the form of teams and groups, and we will try to gain an understanding of individual characteristics and group dynamics that shape individual attitudes and behaviors. In addition, we will also talk about some system level components, including organizational culture and major management functions. The main idea behind this course is to equip students with the knowledge to understand, predict and control human behavior, and help their current or future organizations by becoming more efficient and effective managers. Furthermore, we will go into the core tasks of a Human Resource Manager and understand the daily routine in the HRM department.
The course intends to demonstrate that decisions affecting the expansion of the firm are neither obvious nor totally determined by the technological or economic forces generally associated with globalization. The course focuses on the concepts of Porter as well as SWOT analysis. Comparisons are drawn between the differences of the fundamental economic, financial, and political factors affecting the international expansion of the firm from purely domestic factors. The course examines the internationalization of the firm as being a sequential decision-making process, operating at the country, industry, corporate, business, and subsidiary levels of analysis. This course introduces students to the subject of strategy and helps them better understand the overall impact of internal and external influences on the firm. The basic purpose of the course is to provide the student broad insights into the practice of strategic management, and its real significance in contemporary multi-national corporations.
This course is designed to introduce students to the investment environment in the role of a private or professional investor. This course does not cover pricing, which is a major part of the Corporate Finance course. Instead, it emphasizes the use of pricing theory in investment management. It aims to:
- provide an overview of institutional details linked to financial markets and the trading process
- provide an overview of historical trends and innovations in financial instruments and trading processes
- provide an overview of various financial instruments
- provide insight into the use of finance theory in investment management
- provide a guide to the measurement and analysis of risk of financial investments
- provide a guide to the measurement of performance of fund management address key issues in risk management
Marketing and social media go hand in hand. In today’s digital world, social media is an essential part of our lives, with new rules, codes, languages, and dynamics. Social media platforms such as Twitter, Instagram, Facebook, LinkedIn, and YouTube are the companies that make up this digital world, offering endless opportunities for networking and engagement.
By leveraging these social channels, businesses can obtain high-quality data and contribute to knowledge. Our module aims to equip students with the knowledge and skills needed to build their own network of professional contacts, optimize relationships, and increase sales. Whether you’re an entrepreneur or working in marketing, this module offers an effective approach to leveraging social media for business success.
Course Learning Objectives
By the end of this module, students will have acquired the following skills and knowledge:
- Proficiently create profiles on various social media platforms.
- Effectively use multimedia platforms and suites to enhance their social media presence.
- Interpret key performance indicators (KPIs) and use them to inform their social media strategies.
- Master the use of image-editing apps to create compelling visuals for their social media content.
- Set up successful advertising campaigns on major social media platforms such as Facebook, Google, and Twitter.
- Thoroughly understand the rules of image semiotics and apply them to their social media content creation.
- Analyze the quality of social media content using effective tools and methods.
- Independently choose the most suitable social media channels for their campaign and start it with confidence.
- These learning objectives are carefully crafted to equip students with the necessary skills and knowledge to succeed in the competitive world of social media marketing.
The full-time MBA Program can be completed in various concentrations / majors / specializations. Please select your preferred major below to see the corresponding curriculum:
GML590/HRM 590 Managing and Leading in Different Countries
Capturing the rising influence of culture and the seismic changes throughout many regions of the world, this course, over the years, is now covering more than 60 countries and every major region in the world. It continues to break new ground. The 21st century will be crunch time for Western managers in terms of meeting fierce and unrelenting competition (especially from Asia) and in attempting to gain a share of the mammoth markets that rapidly changing demographics will create in India, China, Pakistan, Indonesia, Bangladesh, Nigeria and Brazil (in 2050 their total population will be four and a half billion). One of the goals of this course is to keep pace with these emerging and changing markets.
GML 591/Individual & Organizational Leadership Skills
In the fast-paced global business landscape, effective leaders require a comprehensive understanding of diverse cultures and perspectives. This course takes the complexity out of leadership and is based on one of the most respected leadership books written which illustrates, through inspiring stories, what research continues to reveal and how leaders understand that leadership is a relationship. Discussions range from the toughest organizational challenges leaders face today to changes in how people work and what people want from their work. Our goal is to create distinctive managers with a unique leadership-oriented career opportunity.
GML 592/NPM 592 Managing Business Ethics
This course is designed to equip students with a pragmatic approach. They need to identify and solve ethical dilemmas, understand their own and others’ ethical behavior, and promote ethical behavior in their organization. We prepare students for a range of roles in the business world across business functions. We assess how a business is doing, and how it should affect our individual and social lives, and ask what role business and its values (could) play in our society as a whole. This course presents the concept of Corporate Social Responsibility, and explores its relevance to ethical business activity, as well as considering the moral obligations of businesses to the environment and to people in other countries.
FIN 590 Investing & Private Equity
This course offers an introduction to understanding and managing investment portfolios. It examines investment valuation, investor objectives, risk and return, sources of information, security analysis, and portfolio theory with a focus on Equity investments. This course will also expose the students to the difference between public investing and Private Equity. Specifically, students should understand the essentials of portfolio theory, differentiate between the major types of equity investments, analyze how the stock market works and know how to purchase securities, recognize the determinants of risk and return, and appreciate the difference between different sectors of Private Equity, and raising equity by the end of the course.
FIN 591 Mergers and Acquisitions
This course focuses on the primary valuation methodologies currently used on Wall Street: comparable companies analysis, precedent transactions analysis, discounted cash flow analysis, and leveraged buyout analysis. The goal of the course is to cover key aspects of the M&A business process including corporate strategy, target selection/screening, deal negotiation/valuation, and due diligence. We will focus our study on current M&A best practices including the key tools, techniques and trends embraced by the modern dealmaker. The course will seek to apply basic finance principles and analytical techniques to actual problems likely to be encountered by senior management of major corporations or those who are the advisors to such management in the context of an M&A transaction. At the end of the course, the student will have gained an appreciation for the role M&A plays on today’s corporate landscape, as well as forming an opinion as to whether or not an M&A transaction “makes sense” for the firm.
FIN 592/ENT 592 Entrepreneurial Financial Management
In this course, students are taught the financial aspects of entrepreneurship. These include drafting of the business plan and its essential sections – financial, operational, markets. Additionally, students learn methods to build and manage entrepreneurial ventures. Specific topics include new venture creation, business development, finance for startups, and Marketing, Management and HR specific to new ventures. Other financial-related areas are also studied, including the operating agreement, forms of organization, venture capital, other financing sources and valuation. Students form and develop a new business idea, a business plan and operating agreement.
LM 590 Fundamentals of Luxury Business Management
This course is designed to provide students with a deep understanding of luxury culture in a global and dynamic perspective and to give them all the necessary skills and know-hows to successfully manage luxury companies. A solid strategic approach coupled with a creative out-of-the-box attitude are key for business leaders and luxury experts. Main topics will include not only the study of the customer and of the key players of the industry, but also the fundamentals in operating in this highly specialized sector.
LM 592/MKT 592 International Luxury Branding
This course will specifically analyze brand power as the main challenge for the luxury industry. Through case histories, best practices and business models, we will focus on the marketing issues related to branding in an industry where this has a very strong impact on the strategic and business decisions. Consumer attitudes, product knowledge, brand image, and many other relevant topics will be faced in order to develop a superior knowledge of the world of international luxury.
LM 593 Retail and Distribution Management
This comprehensive program will explore the intricacies of international distribution within the luxurious world of retail. Participants will gain the essential tools and insights needed to enter, expand, understand, and thrive in this dynamic field. Topics covered include retail experience and management, focusing on providing top-quality service and customer support. The program also strongly emphasizes customer relationship management, which is crucial for optimizing sales and delivering an exceptional customer experience. In addition, the program recognizes the growing importance of digital channels in luxury retail and will provide special attention to the strategies and best practices for succeeding in this space.
PRJMGT555 Project Management
This module focuses on reinforcing concepts that are critical to international project management success. Students practice effective communication while new cases inspire discussion and debate, and new real-world vignettes demonstrate how to apply concepts in the workplace. Various tools are analyzed which managers need to manage projects effectively in business today.
PRJMGT556 New trends & Methodologies in Project Management
This course builds upon the learning outcomes of the previous course PRJMGT555. Furthermore, it enhances the skills of the students to learn the flexibility needed to lead a successful project. An “agile” margin callout at the end of each section clearly identifies when agile projects are performed differently than traditional projects or where they are emphasized further. In many cases, this adapted or enhanced performance can be used with modification for more traditional projects. With this text’s discussion of human strengths, students learn how to use positive psychology to understand the unique abilities of individuals. An appendix describes each strength theme in the project context to better prepare students to lead and manage project teams effectively.
PRJMGT557 Project Risk Management
Projects fail because of risks that are discovered too late, are ignored or simply are not sought. This statement seems trivial at first glance, but it is not so obvious for many stakeholders. With effective risk management, you keep your project under control and eliminate 90% of all project problems before they occur. This course is designed to explore the most important methods and tools to successfully apply risk management in projects in a practical and easy-to-use way. You will receive hands-on instructions and tips that you can immediately implement in your project. Identifying and analyzing uncertainties in areas such as resources, project scope, technology, leading the project, and scheduling is the most important part of this book. All covered topics are crucial elements of a sound project management strategy and a good addition to Enterprise Risk Management.
MKT 590 Marketing Research
In this course, students explore the role of marketing research in the overall marketing effort, the research process and the most common approaches & techniques used. Marketing research is critical to helping marketers make decisions. Students explore the information needs of marketers, develop the research process, and discuss sampling techniques and data collection methods of primary data. Particular emphasis is placed on explorative research–the first key step into marketing research. Students will analyze company cases to evaluate if, when and how to use marketing research tools. They will also work to complete a marketing research project. The course is aimed at allowing students to grasp the relevance and contribution of marketing research within the overall marketing and management decision-making process of the business.
MKT 591 New Media Marketing
This course discusses and analyzes how digital media technology has changed the way people and organizations communicate. It offers perspectives on how these new technologies can be used to communicate an idea or to “sell” a product. During the course, we will analyze some of the most important and common new media, describing their nature, the reason why they exist and the kinds of messages they communicate. We will critically evaluate various forms of new media and determine their uses, benefits and drawbacks to understand the importance of clear and “perfect” knowledge about the idea or product, including its identity. We will also analyze different types of public and learn how to communicate with them depending on the message or product, distinguishing between new media rules, conventions, ethics and “best practices,” as well as planning a new media strategy to communicate with the target public.
MKT 592/LM 592 International Luxury Branding
This course will specifically analyze brand power as the main challenge for the luxury industry. Through case histories, best practices, and business models, we will focus on the marketing issues related to branding in an industry where this has a very strong impact on the strategic and business decisions. Consumer attitudes, product knowledge, brand image and many other relevant topics will be tackled in order to develop a superior knowledge of the world of international luxury.
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Rank #5 – Management School Global Ranking 2022 –Verifications, Inc.
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